Why XOX target M3?
M3 provide SMS sending for deeper customer relationships, (SMS huh? look oldschool~!!!!)

It is actually including instant info,
One Time PINs (OTP),
Transaction Authorisation Codes (TAC),
reservations or verifications,
marketing campaigns,
including promotions, advertisements,
announcements, membership info, reminders, notifications, and more.


And they are also providing a services like
i3AppsBuilder
Create and customize cost-effective mobile applications to suit your business

i3SOS
The system requires a one-time key in of menu details by restaurateurs,
which can then be placed as QR codes on tables or around the restaurant.



M3 partners & clientele including
Bank
HLB/HSBC/CIMB/Affin/Bank Islam/Argo Bank

Insurance company
ING/Prudential

Telco
Maxis/Celcom/Digi/Umobile/XOX/China Telecom中国电信


Last but not least, M3 regional office at China Xiamen, Shenzhen, and Hong Kong.



Did you see something which can link to recently HOA? Read it agian~!
Hope i'm not wrong, i mean the clue, cheers~!