Ms. Tan Mei Xuan ("Ms. Tan") is a seasoned entrepreneur with over 14 years of experience in brand development and transformation. She is currently the Founder and Principal Brand Strategist of Dear Hustlers Enterprise, the advisor for Paywatch Malaysia Sdn. Bhd. and the Founder and Chief Executive Officer (CEO) of Criously Sdn. Bhd.. In these roles, she led multi-sector brands across diverse industries and stages. Her expertise spans strategic governance, stakeholder management, and the implemen