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Sorento’s trading at about x12 its earnings, which isn’t too high for a company that’s been growing steadily with solid returns (around 25% on equity). The company’s got strong margins, low debt, and its expanding distribution should boost its value once the Johor expansion kicks in. If you apply a conservative 15-times earnings multiple, the stock could go up to RM0.60, which is a nice upside from where it’s at now (around RM0.38).
Sorento continues to invest in enhancing brand visibility through upgraded dealership stores, targeted advertising, and impactful billboards, all in support of its goal to establish Sorento as a trusted Malaysian brand.
These combination of offline visibility (dealer stores, billboards) and online precision (targeted advertising) by Sorento are a balanced approach to building trust, recognition, and customer loyalty.
Good to know about BRAVAT and Infinity, that definitely adds some diversification to their product line. It’ll be interesting to see how those brands perform and contribute to the overall financials.
Sorento Capital looks south, plans RM2.5m flagship showroom in Johor
Johor has been identified as a strategic growth market for Sorento, supported by government-led initiatives such as the Johor-Singapore Special Economic Zone (JS-SEZ) and the Johor Bahru-Singapore Rapid Transit System (RTS) Link.
In addition, Johor’s close proximity to Singapore, combined with the favourable ringgit-Singapore dollar exchange rate, enhances the competitiveness of Sorento’s product offerings for both Malaysian and Singaporean consumers.
Bathroom and kitchen sanitaryware solutions provider Sorento Capital Bhd has established a new Sorento Concept showroom in Johor as it pushes into the country's southern region.
The outlook for Malaysia’s bathroom and kitchen sanitaryware industry remains positive, supported by robust growth in the residential, commercial and hospitality sectors.
Yeah, once the RTS is operational, it'll definitely draw Singaporean shoppers across the border for some retail therapy. It's a smart move to anticipate that increased cross-border consumer traffic.
