Business Description
ASTRO as an entertainment and media services. It also provides a wide range of satellite television, radio, and digital services in Malaysia.

3 LARGEST SHAREHOLDERS (2023)
Pantai Cahaya Bulan Ventures Sdn Bhd (20.65&)
All Asia Media Equities Ltd (19.42%)
East Asia Broadcast Network Systems N.V (8.08%)

Financial Analysis QoQ (October)
Revenue – Declined by 9.5% (decrease was primarily driven by reduction in subscription revenue and advertising revenue)
Net Profit- Increased by 212.7% (Due to unrealised forex gain)

Valuation (YoY)
EBITDA margin - Declined by 1.2% (higher operating cost & expense)
Operating Margin – Increased 2.9%
Net Profit Margin – Declined 210%

SWOT Analysis
Strengths: Sports Broadcasting Rights & Local Content Production
Weaknesses: Pricing Sensitivity & digital streaming
Opportunities: Expansion of Digital Services
Threats: OTT platforms like Netflix, Disney+

Conclusion
Astro Malaysia Holdings Berhad has a strong market position in the Malaysian media landscape, supported by its diverse content offering and strong digital platforms. However, it faces significant challenges, especially from competition in the OTT space and shifting consumer preferences. By leveraging its strengths, investing in digital innovation, and exploring new markets, Astro can continue to thrive in an increasingly digital media environment.