Our website is made possible by displaying non-intrusive online advertisements to our visitors.
Please consider supporting us by disabling or pausing your ad blocker.
This is for understanding.
Negative goodwill (NGW) refers to a bargain purchase amount of money paid when a company acquires another company or its assets. Negative goodwill indicates that the selling party is in a distressed state and must unload its assets for a fraction of their worth. Negative goodwill nearly always favors the buyer.