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"Bottoms in the investment world don't end with four-year lows; they end with 10- or 15-year lows." — Jim Rogers
While 10- to 15-year lows are not common, they do happen. During these times, don't be shy about going against the trend and investing; you could make a fortune by making a bold move or lose your shirt. Remember the first quote in this article and invest in an industry you've researched thoroughly. Then, be prepared to see your investment sink lower before it turns around and starts to pay off
"An investment in knowledge pays the best interest." — Benjamin Franklin
When it comes to investing, nothing will pay off more than educating yourself. Do the necessary research and analysis before making any investment decisions
"Returns matter a lot. It's our capital." — Abigail Johnson
The long-run rate of return on investments ultimately determines how much wealth people accumulate over time. Always look at returns when considering mutual funds or exchange-traded funds (ETFs).